Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy
- Mcgraw Hill Publishing Company, 1999
- 526
Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.
25622529
Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.
25622529