Consumer Behavior / Seventh Edition
Consumer Behavior / Seventh Edition
- 7th
- The Dryden Press, 1993
- 888
The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.
30767512
The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.
30767512