Cybermarketing / How to Use the Internet to Market Your Goods and Services
Cybermarketing / How to Use the Internet to Market Your Goods and Services
- 2nd
- Butterworth Heinemann, 2001
- 360
A no-nonsense structured guide to using the Internet for Marketing and an essential reference point for all marketers and managers. Acknowledgements, Read this First, Marketing with the Internet, Finding out about Your World and Your Market, Researching Your Markets on the Internet, Making Your Information System Work, Segmentation and Establishing a Niche in the Global Market, Exploring Your Global Niche - the Best Marketing Mix, Promoting Yourself Online, Producing Your Promotional Materials Online, E-Commerce and Selling Online, Where is all Taking Us, Index.
750647043
A no-nonsense structured guide to using the Internet for Marketing and an essential reference point for all marketers and managers. Acknowledgements, Read this First, Marketing with the Internet, Finding out about Your World and Your Market, Researching Your Markets on the Internet, Making Your Information System Work, Segmentation and Establishing a Niche in the Global Market, Exploring Your Global Niche - the Best Marketing Mix, Promoting Yourself Online, Producing Your Promotional Materials Online, E-Commerce and Selling Online, Where is all Taking Us, Index.
750647043