Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
- Mcgraw Hill Book Company, 1993
- 276
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
77077660
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
77077660