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Global Marketing Management / A Strategic Perspective

Global Marketing Management / A Strategic Perspective - 2nd - Addison-Wesley Publishing Company, 1993 - 742

Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.

Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.

ISBN: 205141374

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Κατάλογος Βιβλιοθηκών Mediterranean College

Global Marketing Management / A Strategic Perspective