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Multinational Marketing Management / Cases and Readings

Multinational Marketing Management / Cases and Readings - 1988 - 500

The contents of this book are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Designing Strategies for Multinational Competition, Multinational Marketing Programs, Organizing and Controlling Multinational Operations, Selected Bibliography.

ISBN: 201079968

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Κατάλογος Βιβλιοθηκών Mediterranean College

Multinational Marketing Management / Cases and Readings