International Marketing Strategy / Analysis, Development and Implementation
International Marketing Strategy / Analysis, Development and Implementation
- 2nd
- International Thomson Business Press, 1999
- 572
This book sets out the context, techniques and strategies involved in successful international marketing. Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index.
1861524722
This book sets out the context, techniques and strategies involved in successful international marketing. Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index.
1861524722