International Marketing Research
International Marketing Research
- Prentice Hall, 1983
- 342
Managers and Market researchers in multinational corporations are given direction in conducting research for international marketing decisions. Foreword, Preface, Marketing Research in the International Environment, Designing International Marketing Research, Secondary Data Sources, Uses of Secondary Data, Issues in Primary Data Collection, Non survey Data Collection Techniques, Survey Research: Instrument Design, Survey Research: Sampling and Data Collection Procedures, Multicounty Data Analysis, The International Marketing Information System, Appendices, Indices.
130735868
Managers and Market researchers in multinational corporations are given direction in conducting research for international marketing decisions. Foreword, Preface, Marketing Research in the International Environment, Designing International Marketing Research, Secondary Data Sources, Uses of Secondary Data, Issues in Primary Data Collection, Non survey Data Collection Techniques, Survey Research: Instrument Design, Survey Research: Sampling and Data Collection Procedures, Multicounty Data Analysis, The International Marketing Information System, Appendices, Indices.
130735868