International Marketing / A Global Perspective
International Marketing / A Global Perspective
- 2nd
- International Thomson Business Press, 1999
- 988
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
1861524560
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
1861524560