Strategic Marketing / Cases, Concepts and Challenges
Strategic Marketing / Cases, Concepts and Challenges
- Prentice Hall, 1996
- 294
This case book encourages readers to develop a 'strategic mindset' towards the development of marketing programs. Acknowledgements, Introduction, Strategic Marketing: Concepts and Processes and Challenges, The Strategic Marketing Planning Process, Case Studies, Banking on a Winning Strategy, Care Net, Carlsberg Ice Beer, Roses Grow an You, Benetton - Feeling Off Color, Bearing the Brunt, Philips Electrical Kettles, Epilogue, Bibliography.
4990374
This case book encourages readers to develop a 'strategic mindset' towards the development of marketing programs. Acknowledgements, Introduction, Strategic Marketing: Concepts and Processes and Challenges, The Strategic Marketing Planning Process, Case Studies, Banking on a Winning Strategy, Care Net, Carlsberg Ice Beer, Roses Grow an You, Benetton - Feeling Off Color, Bearing the Brunt, Philips Electrical Kettles, Epilogue, Bibliography.
4990374