Commonsense Direct Marketing / Revised Third Edition
Commonsense Direct Marketing / Revised Third Edition
- 3rd
- Kogan Page Limited, 1998
- 372
This book is mandatory reading for all sales and marketing managers and advertising executives. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More flexible Approach, Your Greatest Asset, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future: Full Circle, Index.
749425849
This book is mandatory reading for all sales and marketing managers and advertising executives. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More flexible Approach, Your Greatest Asset, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future: Full Circle, Index.
749425849