Commonsense Direct Marketing / Fourth Edition
Commonsense Direct Marketing / Fourth Edition
- 4th
- Kogan Page Limited, 2000
- 388
This book is mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More Flexible Approach, Made for Direct Marketing: The Internet, Your Greatest Asset, Where Ideas Come From and How to Express Them Persuasively, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future of Marketing: Ten Predictions and a Health Warning, Index.
749431210
This book is mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More Flexible Approach, Made for Direct Marketing: The Internet, Your Greatest Asset, Where Ideas Come From and How to Express Them Persuasively, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future of Marketing: Ten Predictions and a Health Warning, Index.
749431210