Strategic Marketing Problems / Cases and Comments
Strategic Marketing Problems / Cases and Comments
- 8th
- Prentice Hall, 1998
- 726
Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Integrated Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index.
136328601
Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Integrated Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index.
136328601