Marketing Communication Classics / An International Collection of Classic and Contemporary Papers
Marketing Communication Classics / An International Collection of Classic and Contemporary Papers
- Thomson Learning, 2000
- 524
This book covers a spectrum of key areas and includes articles on advertising, sales promotion, direct marketing, electronic media publishing, public relations, publicity, personal selling and leading-edge work in integrated marketing communications. Acknowledgements, Introduction, Towards Integrated Marketing Communications, Advertising and Creativity and Effectiveness, Advertising and media Channel Management, Direct Marketing, Electronic Media, Public Relations and Publicity and Crisis Management, Sales Promotion, Personal Selling, Index.
1861525079
This book covers a spectrum of key areas and includes articles on advertising, sales promotion, direct marketing, electronic media publishing, public relations, publicity, personal selling and leading-edge work in integrated marketing communications. Acknowledgements, Introduction, Towards Integrated Marketing Communications, Advertising and Creativity and Effectiveness, Advertising and media Channel Management, Direct Marketing, Electronic Media, Public Relations and Publicity and Crisis Management, Sales Promotion, Personal Selling, Index.
1861525079