Marketing Theory / A Student Text
Marketing Theory / A Student Text
- Thomson Learning, 2000
- 314
A collection of original contributions on the subject of marketing theory from area specialists. Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing.
1861525931
A collection of original contributions on the subject of marketing theory from area specialists. Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing.
1861525931