Services Marketing
Services Marketing
- John Wiley & Sons, Ltd, 1998
- 572
This practical guide takes a behavioral and managerial approach to one of the fastest-growing fields in marketing: services marketing. About the Authors, Preface, The Foundation of Services Marketing, The Purchase Process for Services, Service Quality, Managing the Service Outcome, Operations, People, Environment, Pricing, Distribution, Service Strategies, Customer Retention, Jefferson-Pilot Corporation, Index.
471180343
This practical guide takes a behavioral and managerial approach to one of the fastest-growing fields in marketing: services marketing. About the Authors, Preface, The Foundation of Services Marketing, The Purchase Process for Services, Service Quality, Managing the Service Outcome, Operations, People, Environment, Pricing, Distribution, Service Strategies, Customer Retention, Jefferson-Pilot Corporation, Index.
471180343