Online Marketing Handbook / How to Sell, Advertise, Publicize, and Promote Your Products and Services on the Internet and Commercial Online Systems
Online Marketing Handbook / How to Sell, Advertise, Publicize, and Promote Your Products and Services on the Internet and Commercial Online Systems
- Van Nostrand Reinhold, 1995
- 372
Everything you want to know in order to use the internet, the World Wide Web and commercial online services to your business' best marketing advantage. Preface, Acknowledgements, Getting Up Speed on the Information Superhighway, Essentials of Online Marketing, Market Research, Becoming a More Effective Marketer, Making the Sale, Online Shopping, Building Relationships with E-mail, Marketing Tools for Building Relationships, Building Relationships with Customer Service, The Future, Appendix, Glossary, Index.
442020589
Everything you want to know in order to use the internet, the World Wide Web and commercial online services to your business' best marketing advantage. Preface, Acknowledgements, Getting Up Speed on the Information Superhighway, Essentials of Online Marketing, Market Research, Becoming a More Effective Marketer, Making the Sale, Online Shopping, Building Relationships with E-mail, Marketing Tools for Building Relationships, Building Relationships with Customer Service, The Future, Appendix, Glossary, Index.
442020589