Business Marketing Management / A Strategic View of Industrial and Organizational Markets
Business Marketing Management / A Strategic View of Industrial and Organizational Markets
- 6th
- The Dryden Press, 1998
- 786
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
30206332
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
30206332