Principles of Modern Marketing / International Student Edition
Principles of Modern Marketing / International Student Edition
- Allyn And Bacon, 1989
- 722
Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
205115756
Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
205115756