Packaging Design
Packaging Design
- 1991
- 98
This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.
850722802
This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.
850722802