The Marketing Book / Second Edition
The Marketing Book / Second Edition
- 2nd
- Butterworth Heinemann, 1991
- 530
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
750600233
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
750600233