Successful Direct Marketing Methods / Second Edition
Successful Direct Marketing Methods / Second Edition
- 2nd
- Crain Books, 1979
- 372
Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
872510409
Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
872510409