Strategic Marketing Communications / New Ways to Build and Integrate Communications
Strategic Marketing Communications / New Ways to Build and Integrate Communications
- Kogan Page Limited, 2000
- 308
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
749429186
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
749429186