Relationship Marketing for Competitive Advantage / Winning and Keeping Customers
Relationship Marketing for Competitive Advantage / Winning and Keeping Customers
- Butterworth Heinemann, 2000
- 310
A selection of some of the best writing on the subject by experts from around the world. Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies.
750640170
A selection of some of the best writing on the subject by experts from around the world. Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies.
750640170