Market-Led Strategic Change / Transforming the Process of Going to Market
Market-Led Strategic Change / Transforming the Process of Going to Market
- 2nd
- Butterworth Heinemann, 1997
- 674
This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index.
75064382
This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index.
75064382