Global Marketing Strategies / Fourth Edition
Global Marketing Strategies / Fourth Edition
- 4th
- Houghton Mifflin Company, 1998
- 922
Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
039587162X
Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
039587162X