Integrated Marketing Communications / A Systems Approach
Integrated Marketing Communications / A Systems Approach
- Prentice Hall, 1998
- 318
Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
132056186
Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
132056186