Integrated Marketing Communications
Integrated Marketing Communications
- Butterworth Heinemann, 1995
- 138
Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.
750619384
Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.
750619384