Cases and Classics / In Marketing Management
Cases and Classics / In Marketing Management
- Harcourt Brace Jovanovich, Publishers, 1986
- 516
Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
155057758
Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
155057758