Promotional Strategy / Managing the Marketing Communication Process
Promotional Strategy / Managing the Marketing Communication Process
- 8th
- Irwin Mcgraw-Hill, 1994
- 624
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
256082049
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
256082049