Sales Promotion / How to Create and Implement Campaigns that Really Work
Sales Promotion / How to Create and Implement Campaigns that Really Work
- 2nd
- Kogan Page Limited, 1998
- 270
A must for all Sales and Marketing staff. Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index.
749424478
A must for all Sales and Marketing staff. Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index.
749424478