Promotional Management
Promotional Management
- Prentice Hall, 1986
- 578
Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
013731258X
Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
013731258X