Cases in Marketing Management / Second Edition
Cases in Marketing Management / Second Edition
- 2nd
- Εκδοτικό Κέντρο Βόρειας Ελλάδας, 1995
- 392
The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix.
201627442
The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix.
201627442