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Basic Marketing Research / Second Edition

Basic Marketing Research / Second Edition - 2nd - The Dryden Press, 1992 - 844

Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.

Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.

ISBN: 30540178

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Basic Marketing Research / Second Edition