Marketing Research / Online Research Applications
Marketing Research / Online Research Applications
- 4th
- Prentice Hall, 2003
- 642
This book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner. Preface, An Introduction to Marketing Research, The Marketing Research Process, The Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Observation and Focus Groups and Other Qualitative Methods, Survey Data Collection Methods, Determining the Sample Plan, Determine the Size of a Sample, Data Collection in the Field and Nonresponse Error and Questionnaire Screening, Basic Data Analysis: Descriptive Statistics, Determining and Interpreting Associations Among Variables, Predictive Analysis In Marketing Research, Preparing and Presenting the Research Results.
131202642
This book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner. Preface, An Introduction to Marketing Research, The Marketing Research Process, The Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Observation and Focus Groups and Other Qualitative Methods, Survey Data Collection Methods, Determining the Sample Plan, Determine the Size of a Sample, Data Collection in the Field and Nonresponse Error and Questionnaire Screening, Basic Data Analysis: Descriptive Statistics, Determining and Interpreting Associations Among Variables, Predictive Analysis In Marketing Research, Preparing and Presenting the Research Results.
131202642