Exploring Marketing Research / International Edition
Exploring Marketing Research / International Edition
- 4th
- The Dryden Press, 1991
- 836
Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
30515629
Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
30515629