The Marketing Research Process / 5th Edition
The Marketing Research Process / 5th Edition
- 5th
- Prentice Hall, 2000
- 470
An invaluable introduction to Marketing Research. Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index.
130117536
An invaluable introduction to Marketing Research. Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index.
130117536