The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing
The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing
- 1st
- Heinemann, 1978
- 200
This comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession. Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index.
434903620
This comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession. Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index.
434903620