Successful Advertising Management
Successful Advertising Management
- Mcgraw Hill Book Company, 1969
- 244
A provocative and highly unconventional look at modern advertising through the eyes of one of its finest practitioners. Introduction, Advertising Management Today, The Work of the Advertising Manager, The Place of the Advertising Manager, What Makes a Successful Advertising Manager, Corporate Organization of the Advertising Function, Administration and Control of Advertising Expenditures, Public Relations and the Advertising Manager, Advertising Management Tomorrow, Index.
6918719
A provocative and highly unconventional look at modern advertising through the eyes of one of its finest practitioners. Introduction, Advertising Management Today, The Work of the Advertising Manager, The Place of the Advertising Manager, What Makes a Successful Advertising Manager, Corporate Organization of the Advertising Function, Administration and Control of Advertising Expenditures, Public Relations and the Advertising Manager, Advertising Management Tomorrow, Index.
6918719