Advertising / Concept and Copy
Advertising / Concept and Copy
- Prentice Hall, 1994
- 356
This book covers the entire process of conceptualizing and creating ads that gain attention and produce results. Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index.
131896555
This book covers the entire process of conceptualizing and creating ads that gain attention and produce results. Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index.
131896555