Advertising Communications & Promotion Management / Second Edition
Advertising Communications & Promotion Management / Second Edition
- 2nd
- Irwin Mcgraw-Hill, 1998
- 640
Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
007053943X
Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
007053943X