Marketing Communications / From Fundamentals to Strategies
Marketing Communications / From Fundamentals to Strategies
- D.C. Heath And Company, 1987
- 782
An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
669072109
An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
669072109