Creative Strategy in Advertising / Seventh Edition
Creative Strategy in Advertising / Seventh Edition
- 7th
- Belmont, CA Wadsworth - Thomson Learning, 2001
- 318
This book prepares you to plan and execute effective campaigns in today's complex markets. Preface, Creating Unexpected but Relevant Selling Messages, Targeting a Diverse Marketplace, Strategy: The Creative Before the Creative, Finding the Big Idea, Working in Print, Designing to Communicate, Working in Television, The Internet: The Ultimate Direct, Retail Advertising, Convincing the Client, Now It's Time to Land that Job, Index.
53455783
This book prepares you to plan and execute effective campaigns in today's complex markets. Preface, Creating Unexpected but Relevant Selling Messages, Targeting a Diverse Marketplace, Strategy: The Creative Before the Creative, Finding the Big Idea, Working in Print, Designing to Communicate, Working in Television, The Internet: The Ultimate Direct, Retail Advertising, Convincing the Client, Now It's Time to Land that Job, Index.
53455783