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Advertising Management / Third Edition

Advertising Management / Third Edition - 3rd - Prentice Hall International, 1987 - 564

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

ISBN: 130160490

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Advertising Management / Third Edition