Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition
- 4th
- The Dryden Press, 1997
- 602
Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
30103525
Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
30103525