Marketing Management
Marketing Management
- Prentice Hall, 1998
- 746
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
23051620
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
23051620