E-Marketing Strategy
E-Marketing Strategy
- Mcgraw Hill Book Company, 2001
- 314
A practical and contemporary introduction to the core concepts and applications of e-marketing. Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index.
7709753
A practical and contemporary introduction to the core concepts and applications of e-marketing. Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index.
7709753