World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition
World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition
- 3rd
- John Wiley And Sons, Inc, 2001
- 410
The Keys to understanding how to maximize your organization's Web marketing initiatives. Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index.
471416215
The Keys to understanding how to maximize your organization's Web marketing initiatives. Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index.
471416215