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Readership Research and the Planning of Press Schedules

Readership Research and the Planning of Press Schedules - Gower Publishing, 1988 - 186

Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.

Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.

ISBN: 566050714

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Κατάλογος Βιβλιοθηκών Mediterranean College

Readership Research and the Planning of Press Schedules