Advertising / Second Edition
Advertising / Second Edition
- 2nd
- South-Western, 1999
- 700
A deeper understanding of advertising strategy and processes helps you interpret and appreciate advertising messages you consume daily. Preface, Acknowledgements, The Process: Advertising in Business and Society, The Planning: Analyzing the Advertising Environment, Preparing the message, Placing the Message, Glossary, Index.
324006616
A deeper understanding of advertising strategy and processes helps you interpret and appreciate advertising messages you consume daily. Preface, Acknowledgements, The Process: Advertising in Business and Society, The Planning: Analyzing the Advertising Environment, Preparing the message, Placing the Message, Glossary, Index.
324006616